Cincinnati Vine is a central interactive hub to connect to each other and the Cincinnati Jewish community. During the summer of 2018, the Jewish Federation of Cincinnati’s Young Adult Division (YAD) launched a brand new website and app called Cincinnati Vine, which allows young adults to connect in organic, grassroots ways.
Apart from the creation and maintenance of the site, YAD takes a hands-off approach, giving young adults the platform to curate content themselves for the rest of the community. Young adults are able to create meet-ups, post information about events, get engaged in social action, and meet other young adults through Cincinnati Vine, with the goal being to build a strong community and create rootedness for Jewish Millennials and younger Gen Xers.
The idea for the website came out of the Beyond 2020 initiative. YAD staff members, along with YAD board members, held a series of focus groups over a six-month period consisting of Jews and any non-Jewish partners and hosted a large event in 2017 in order to brainstorm opportunities to improve Jewish Cincinnati for young adults. Time and time again, participants expressed the desire for a central digital hub that would allow them to connect to one another directly, not facilitated by the organized Jewish community.
YAD pitched the idea to the Jewish Innovation Fund giving circle last spring. Cincinnati’s own “shark tank” bit on the idea and funded the development of the site and the launch party. Further funding came from the Jewish Federation.